In 1896, they introduced the Michelob brand as a “draught beer for connoisseurs.” Michelob Ultra was introduced much later, in 2002, as a low-carb, low-calorie beer to cater to consumers ...

He found low-carb beers often contain virtually the same number of calories, despite the much higher price tag. His study showed that a 12-ounce bottle of Michelob Ultra Low Carbohydrate has only ...

Michelob Ultra, a low-calorie beer, worked with Cameron Black, who was born completely blind, to develop a ground-breaking, multisensorial technology, continue growing market share in the US and ...

While Americans awaited the repeal of prohibition, the Cullen-Harrison Act was passed to allow them to enjoy a low-alcohol beer or wine in the meantime. Signed by FDR on April 7, 1933, the date is ...

Pabst is releasing Pabst Light, the first new light beer in over 40 years. Miller Lite was released in 1975, followed by Coors Light in 1978 and Budweiser Light in 1982.

The advertisement begins with the familiar strains of “The Star-Spangled Banner,” played on an electric guitar, as a glass bottle of Michelob Ultra – dripping in condensation on the outside ...

For Anheuser-Busch, the world's biggest beer brewer, that's a big problem ... drinkers looking for a real-tasting, lower carb/lower sugar option. Then we identified a motivating product truth: ...

and celebrate every mile — because we believe a great run is only as good as the beer waiting for you at the finish line.” To coincide with the app launch, Michelob Ultra is offering 35 ...