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MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content with ...

World models are fast becoming popular to aid in further training of generative AI and large language models (LLMs). Doing so ...

Analytic Partners has enjoyed a long history of consistent, organic growth over its 25 years, becoming a recognized leader in the Marketing Mix Modeling and Commercial Analytics space. Despite decades ...

Lastly, I did not include this in my column, but its from interviews Advertiser Percpetions did with 368 ad executives about what parts of the mix they ... a variety of marketing categories ...

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping ...

Moderated by Julius Ramirez, SVP and GM, global product and partnerships at Doceree, the panel “Path to Marketing Mix Model (MMX) for Rewarding ROI” delved into how data, trust, content and evolving ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

Our marketing investments are thoughtfully aligned with evolving market dynamics and overarching business objectives. We at Maruti Suzuki are committed to leveraging a diverse media mix ...

Breaking down how incrementality complements multitouch attribution and media mix modeling, and how advances in AI and ML have evolved incrementality measurement beyond A/B testing.

Multi-channel marketing doesn’t mean you need to be an ... conversion and building customer loyalty. Using a broader mix of complementary channels also helps brands develop a story throughout ...