For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital ...

President Daniel Lepper introduced Drew Comstock and Tanele Meado, who gave a great program on the Western Illinois Youth ...

SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to ...

While big marketers have long pushed Google for more transparency, they rely on its reach and lack alternatives, ad insiders ...

Just like the shift to cloud or digital, successfully implementing AI requires a strategic, intentional approach.

Lionsgate has hired digital media veteran Brad Haugen, most recently president of Will and Jada Pinkett Smith’s Westbrook Media, as executive VP of digital strategy and growth.

Staying up to date with these digital advertising trends will enable you to make your advertising dollar go even further.

To maintain consistency, it’s essential to develop a structured posting schedule aligned with your company’s marketing objectives for optimal results. Our content plan is designed to support ...

A collection of the best Ikea creative work, such as advertising, marketing campaigns and videos.

Weetabix has launched a OOH campaign by BBH London that offers a playful twist on its classic strapline, ‘Have you ...

It started with a single social media post: “Breaking: Sabya to be named new creative director at Balenciaga. First collection in Fall!” Just 14 words, but enough to send fashion enthusiasts ...

Understanding customers enables businesses to create effective marketing and advertising campaigns. It helps them deliver products and services that address needs and wants and retain customers ...