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We've made great strides in automating the delivery of our campaigns, but too many companies have yet to embrace marketing resource management (MRM) technology in their strategic and tactical ...
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Chakravorti, Samit, Associate Professor • Marketing Stipes Hall 418F • S-Chakravorti ... Susan, Professor • Human Resource Management WIU QC Riverfront 211J • [email protected] Tam, Steven, ...