PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious ...

If, say, 10% of the CMOs responding to Marketing Week’s 2025 Career & Salary Survey had reported that their businesses undervalue marketing strategy, it would have been troubling but not surprising.

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

B2B marketing is all about building credibility with the right people at the right time. As your company grows, the strategies that got you started often need to evolve to keep up with a more ...

Analytic Partners has enjoyed a long history of consistent, organic growth over its 25 years, becoming a recognized leader in the Marketing Mix Modeling and Commercial Analytics space. Despite ...

Save guides, add subjects and pick up where you left off with your BBC account. Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together ...

The Marketing ... mix that works. How could I put it to you? I'll try the direct—straight-to-the-face—approach: If you don't have a convincing scenario, you will not have a brand. A final word about ...

The council said the rankings provide detailed insights to help companies refine strategic direction, adjust marketing mix strategies and enhance brand communication effectiveness. The council ...

The country’s strategy lays strong emphasis on positioning renewable energy as a core pillar in its national energy mix, showcasing economic diversification and commitment to achieving ...

adjusting marketing strategy when severe and unexpected disruptions surface. First, though, let's agree on a common definition. Despite variations and nuances, at its core B2B marketing strategy is an ...

Holistic marketing takes ... traditional advertising strategies. A brand encompasses the consumer's complete experience with both the product and the company and the mix of associations that ...