The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Here are 10 of the best guerrilla marketing examples from real life that will encourage you ... can become cultural phenomena through guerilla advertising. Feel free to mix reality with make-believe – ...

Designed to empower brands of all sizes, Liquid Mix solution provides marketers with rapid, actionable insights to optimize marketing budgets like never before. “Marketing mix has always been ...

The marketing mix consists of the four Ps: product, price, place, and promotion. First, segment your market based on demographic, psychographic, and behavioral factors. Next, tailor your product ...

For example, you may want to hit a certain number of social media followers this month or get an increased site traffic by the end of the year. To have a successful content marketing strategy, you ...

Tame Impala have shared a special “imaginary place” mix of their latest studio album, The Slow Rush, to help fans get through self-isolation. The almost hour-long clip features all 12 tracks ...