Chicago, April 08, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, a leading advisor on the complexity of consumer behavior, announced today that it is launching Liquid Mix™, a groundbreaking self ...

Achieve answers to critical business questions in minutes with Liquid Mix solution—80% faster than traditional marketing mix models. Flexible: Leverage Unify+, an on-demand decision-making platform ...

In “Marketing Mix Modeling: A CMO’s Handbook,” published in February 2023, Google provides a detailed guide for building models that effectively measure and optimize marketing ROI.

We also need a super-fast and accurate measurement model. Marketing mix models should refresh every few days, not weeks. And they should be accurate to the extent that customers receiving regular hold ...

Moderated by Julius Ramirez, SVP and GM, global product and partnerships at Doceree, the panel “Path to Marketing Mix Model (MMX) for Rewarding ROI” delved into how data, trust, content and evolving ...

The marketing discipline’s crisis of confidence about talking ... We added a widely used price perception model to the experimental design we developed in previous studies. Our design uses a fictional ...

The obsession with attribution has always fueled this separation. With the growth in marketing mix models (hello, Meridian), I believe this is a strong sign that we are shifting toward a more ...

When you come down to doing a marketing mix model, that means that that marketing mix model, which is using that inflated price, is also incorrect. And so it has layers of issues in my mind.” ...

For example, a new mobile phone handset is usually launched with a high initial price, with the price falling as competitors update and launch their latest models. This pricing strategy can only ...