Moderated by Julius Ramirez, SVP and GM, global product and partnerships at Doceree, the panel “Path to Marketing Mix Model (MMX) for Rewarding ROI” delved into how data, trust, content and evolving ...

Combine this with qualitative research through focus groups, interviews, and social listening. Feed data into marketing mix models to connect tactics with results. Coca-Cola built awareness through ...

In “Little Bosses Everywhere,” Bridget Read looks at the enduring popularity of companies like Mary Kay and Amway for ...

He is one of scores of people who licensed their image to AI marketing companies and then ... allows firms to build catalogues of digital models to appear in videos that mostly promote products ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

There are only four sustainable growth engines: performance marketing, virality, content, and sales. Most breakout companies ...

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

This course explores the models and algorithms commonly used in marketing, providing a structured approach to applying analytics in real-world marketing scenarios. We begin with a foundational ...

If you’re looking for a cannabidiol (CBD) product to soothe your aches and pains, a topical CBD — such as a CBD cream — may be particularly useful. But how can you tell which CBD creams are ...

The marketing communication process model is essential for businesses looking to effectively connect with their audience. It ...