But digital marketing changes fast, and not every strategy is worth your time or money. Some are outdated. Others were never effective to begin with. The good news is that the most impactful ...

Multi-channel marketing doesn’t mean you need to be an ... conversion and building customer loyalty. Using a broader mix of complementary channels also helps brands develop a story throughout ...

Revolutionizing Marketing Mix Modeling The Liquid Mix AI-powered self-service platform addresses long-standing challenges in traditional marketing mix approaches. Historically resource-intensive ...

Revolutionizing Marketing Mix Modeling The Liquid Mix AI-powered self-service platform addresses long-standing challenges in traditional marketing mix approaches. Historically resource-intensive, slow ...

There are numerous mathematical approaches here. Marketing mix modeling (MMM) is a statistical method to assess all past marketing performance and environmental factors and then forecast ROI from ...