When I looked at the authors' list of what is typically not considered in most marketing mix models, these were the big misses that stood out: The model does not consider customer behavior but is ...

An in-house process, on the other hand, allows you to produce, validate, and manage the predictive marketing response models at the heart of marketing mix analytics. Do you want more-frequent model ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as ...

Marketing Mix Modeling (MMM), a decades-old technique, has re-emerged as a popular approach to estimating incrementality and quantifying the effectiveness of various channels due its holistic nature, ...

Revolutionizing Marketing Mix Modeling The Liquid Mix AI-powered self-service platform addresses long-standing challenges in traditional marketing mix approaches. Historically resource-intensive ...

Improved accuracy: Leverage advanced statistical techniques to gain a more precise ... This article Meridian, Google's open-source Marketing Mix Model, is now available to everyone was originally ...