The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...

Industrial construction and maintenance company Matrix Service (NASDAQ:MTRX) in Q1 CY2025, but sales rose 20.6% year on year ...

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Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

However, the digital revolution acted as a catalyst, injecting a potent dose of personalisation and interactivity into the marketing mix. "Summer marketing in India has transformed drastically in the ...

To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Eli Lilly has filed a lawsuit against four telehealth platforms selling compounded versions of its blockbuster metabolic disorder drug tirzepatide, marking the latest power struggle between weight ...

Loreal Lynch is Chief Marketing Officer at Jasper, a leading AI marketing platform. She was previously at Stripe, Salesforce and Tableau. Lately, I’ve been thinking about the “Mad Men” era.

U.S. Bankruptcy Judge Thomas Horan on Tuesday approved an offer from Alcon Media Group for Village Roadshow’s collection of 108 feature films, including stakes in The Matrix and Ocean’s ...

The latest Workforce Trends report from Matrix Recruitment shows that job postings rose by 15.3% year-on-year in the first quarter of 2025. Matrix Recruitment said that employers showed a cautious ...

Eileen Falkenberg-Hull leads the Autos team at Newsweek. She has written extensively about the auto industry for U.S. News & World Report, CarGurus, Trucks.com, AutomotiveMap, and American City ...