A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

As marketers address their marketing mix framework in 2021, theyre finding themselves mainly aligned with the major platforms (GAFA: Google, Amazon, Facebook, and Apple) to acquire users. This brings ...

Cost-effective solution: Access a powerful MMM framework without the licensing ... This article Meridian, Google's open-source Marketing Mix Model, is now available to everyone was originally ...