Coors, discusses Coors Light's new audio-based cold plunge, reinventing Coors brands for younger folks and his approach to AI-based storytelling.

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

The historic retailer said it is ‘working extremely hard to restart online and app shopping’ and apologised again for disruption to shoppers. Marks and Spencer has temporarily stopped taking ...

Marks & Spencer (M&S) says it has stopped taking online orders as the company struggles to recover from a cyber attack. Customers began reporting problems last weekend, and on Tuesday the retailer ...

Traditional marketing: The foundation of brand trust Since the 1980s, brand positioning has been recognized as the battle for the customer’s mind ... its marketing mix. The data indicates ...

Tesla has changed how it's marketing the Cybertruck, away from its initial high-tech, science fiction persona and toward a more common, utilitarian one, as per a report. The EV maker has now featured ...

The chief executive of the company that owns casual-dining chain Chili’s decided it was time to touch a third rail of restaurant marketing: He compared Chili’s to McDonalds, a surprising ...

Marks & Spencer (M&S) says it has stopped taking online orders as the company struggles to recover from a cyber attack. M&S customers have been experiencing issues at the checkout as the company ...

Texas A&M was the talk of the town in college baseball entering the 2025 season. The Aggies were the 2024 Men’s College World Series runner-ups and D1baseball’s preseason No. 1 team.

So what is the debate? It's whether organizations get the best results from outsourcing marketing mix analytics or building in-house capabilities. Here are some relevant factors: Business scope ...

“I'm just leery of putting those two things together—betting markets and calling yourself some sort of financial app. That's a dangerous mix.” Herzog, 35, is the same age as the reported ...

Here are some of the nuggets of marketing ... into a Chili’s, it’s like the vibe is different in there, and that is really driven by our team members,” he said. It was Chili’s Chief Supply Chain ...