Multi-channel marketing doesn ... taking on newfound importance and utilising them is integral to driving conversion and building customer loyalty. Using a broader mix of complementary channels ...

For all marketing professionals working in large companies ... newspaper archives from 2006. Preferential invites to Business Standard events. Curated newsletters on markets, personal finance, policy ...

We use cookies to ensure that we give you the best experience on our website. You can change your cookies in your browser at any time. The BSc (Hons) Business with ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed ... use market research to identify what is most important to consumers and how to differentiate their ...

A marketing plan is part of a business plan, which describes all of the important aspects of a business ... In the traditional marketing mix model, a marketing plan would fall under the category ...

With a business: marketing degree, you’ll become a versatile marketer equipped to thrive in today's dynamic marketplace. Become who you’re meant to be. While earning a B.A. in Business with a ...