The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

The South Australian Tourism Commission (SATC) is seeking a supplier to establish a Marketing Mix Model (MMM), AdNews can ...

Analytic Edge (a C5i company), a leading provider of marketing and sales analytics solutions, announced that it is now a certified partner in APAC for Google's Meridian Marketing Mix Modelling (MMM) ...

Ocado reports bigger basket sizes and more frequent shops, as the online retailer credits marketing’s part in “terrific year”.

Google had made its marketing mixed modelling (MMM) platform Meridian open source, releasing it to the public along with a partner program that enable ...

Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement. The ...

This limitation has fueled a growing interest in marketing mix modeling (MMM). Nearly half of marketing leaders struggle to prove their value and gain recognition for their contributions ...

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Incrementality measurement is designed to understand the full contribution of a specific marketing effort, be that a specific ...

As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and ...