The South Australian Tourism Commission (SATC) is seeking a supplier to establish a Marketing Mix Model (MMM), AdNews can ...

OptiMine, a leader in agile marketing measurement and optimization, is pleased to announce a strategic partnership with the Association of National Advertisers (ANA). This collaboration will bring ...

Here are 5 prominent celebrity cannabis brands that have made significant waves: ...

Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement. The ...

Fetch, America's Rewards App, announced strong momentum for 2025, reinforcing its position as the most popular rewards app for consumers and brands. In Q42024, Fetch achieved an annual revenue run ...

Shoot for the stars without leaving the house with these jobs at Vercel, 1Password, Runway, and other companies.

Incrementality measurement is designed to understand the full contribution of a specific marketing effort, be that a specific ...

As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and ...

South Asia, dentsu, throws light on dentsu’s dedicated ‘Growth Squad,’ a Media++ narrative, and a deeper integration of Media ...

The former Bauer Media boss will take over immediately after five months acting in the role at the broadcasting and ...

The focus is now on context-driven, intent-heavy search optimization, making Voice SEO essential for ranking in AI-powered ...

The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.