AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

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Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

When businesses lack consistency in their definition of value, they risk making uninformed decisions and hindering long-term ...

Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data ...

Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming ...

According to the latest research from Salesforce, the majority of US business leaders lack confidence that their data strategy is aligned with their business priorities - and it's affecting their ...

Gathering content metrics is key to ensuring superior performance during each step. ‘’Content metrics is the collection of content data for both the industry as a benchmark and the individual ...

Naturally, there are a huge number of metrics that could be used to measure ... leading medical affairs and marketing programmes on behalf of a range of big pharma and small biotech companies ...

Industry stakeholders have banded together to float a self-regulatory organisation (SRO) for online influencers.

In Q1 2025, Gate Launchpool (formerly Startup Mining) became a premier platform for new token launches. It hosted over 140 ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...