Perhaps you see the pattern emerging: For today's marketers, the challenge really isn't measurement; there is an abundance of metrics. The challenge is measuring Marketing's value and performance.

Pop quiz: is that result worth the effort you put into it? There's no way of knowing, yet. You need content marketing metrics: customer acquisition costs, marketing spend, lifetime value, and more; ...

Measuring return on investment is a fundamental part of any new or ongoing initiative and brands need accurate and effective metrics in order to do this. The number of important marketing metrics has ...

"Data's gold in our business." Insider spoke with 15 influencer-marketing experts, brands, agents, and managers about the metrics brands use to determine which creators to partner with and measure ...

Moreover, “17% struggle to align reporting with leadership’s priorities, meaning marketing metrics do not always reflect KPIs executives care about — such as revenue impact, retention ...

Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data ...

Panel 1 explored the challenge in distinguishing between vanity metrics and those that genuinely reflect marketing ROI and ...

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...

The plan identifies the target market, value proposition of the brand or product, campaigns to be initiated, and metrics to be used to assess the effectiveness of marketing initiatives.

Naturally, there are a huge number of metrics that could be used to measure ... leading medical affairs and marketing programmes on behalf of a range of big pharma and small biotech companies ...