The School of Management at Cal Lutheran takes faculty's published work and uses AI to share these material on an educational ...

Hana Petr, the administrative assistant for the School of Management, was recognized as an Outstanding Student in her communications course.

The chief marketing officer (CMO) role has expanded significantly due to digital technologies, data, and AI, increasing both ...

Bridget Read’s “Little Bosses Everywhere” exposes the deceptions of direct-selling companies that make their profit not off ...

Disheartened, I sat on a rock, believing that I had lost my way. But then, when I lifted my head and looked around,  I realized the path was new — and so was the ...

For the past 25 years, he has been a pioneering voice for the branding behind global companies such as Pantene, Head & ...

Leaders, according to Chauhan, set the tone for resilience. “Teams are shaped more by what leaders do than by what they say.” ...

Just like the shift to cloud or digital, successfully implementing AI requires a strategic, intentional approach.

Salesforce rewrote the book on CRM when it debuted in 1999, and it remains an industry leader today. Salesforce Starter is the company's entry-level tier, aimed squarely at SMBs. It does a great ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! Ask me to help you with a planning problem. Ask me to help create or review a job ...

Commissions do not affect our editors' opinions or evaluations. Project management software makes the lives of project managers, Scrum Masters and business owners easier. Its ability to help plan ...

NBS’ business management and marketing students have earned fantastic careers with ... Most modules will recommend one or more core textbooks, which most students choose to purchase. Book costs vary ...