The book delves into essential marketing topics such as brand management, go-to-market strategies ... for us to be featured in the book of Philip Kotler, a globally recognized figure in the ...

The AMA’s certification program has four tracks: digital marketing, marketing management, sales management and content marketing. All programs begin with an overview of the skills required for the ...

social media marketing has several distinct advantages, including the fact that SMM has two kinds of interaction that enable targeted customer relationship management (CRM) tools: both customer-to ...