At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Listen to The Why Podcast on how to be authentic in the workplace.

28 examples of which were built between 1955 and 1957, competed in high-profile events like the Targa Florio and the Imola Grand Prix, and is set to be Maserati’s headline attraction during the ...

Programmatic curation partner SBS is the latest headline partner on board for Prolific North’s Northern Marketing Festival this year. “We are thrilled to partner with Prolific North and ...

Here are five real-world examples of impact-based marketing campaigns to show you ... a full-page ad in The New York Times with a simple headline: “Don’t Buy This Jacket.” ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...