As it aims to appeal to potential clients who may be taking a closer look at tapping into home equity, reverse mortgage lender Finance of America (FOA) has debuted a new marketing campaign in ...

Let's review the five key questions to ask yourself before starting a video marketing campaign. 1. What is the purpose of the campaign? It sounds obvious, but you would be surprised how often someone ...

highlighting India’s exponential growth in contextual marketing. The report reveals a 163% surge in revenue from such campaigns and identifies key trends driving customer engagement across APAC ...

The masters of ballyhoo chopped it up on the delicate handling of awards campaigns, the elusiveness of Gen Z consumers and how marketing around blockbusters and franchises is now a year-round ...

The campaign is set to roll out globally across digital, social and partner channels. The effort was created by WPP Open X, led by Ogilvy and supported by Burson, EssenceMediacom, Hogarth, Village ...

When someone says the word "agriculture," what comes to mind? Cows? Corn? Innovative marketing campaigns? That last item may not be your top-of-mind association, but the truth is that the agricultural ...

Go from text prompts to slide decks in minutes with CNET's guide on creating a PowerPoint presentation using artificial ...

Meta hosted the Meta Marketing Summit – Agency Edition in India on April ... CEO of Sokrati and Performance Solutions said that his agency used Meta’s Advantage+ Shopping Campaigns (A+SC) tools for ...

We are thrilled to announce that the Event Marketing Awards 2025 are officially open for entries! Now in our 9 th year, we continue to celebrate the remarkable achievements within the business events ...

Anna Russell talks to members of Everyone Hates Elon, a group whose guerrilla-marketing campaign has plastered London with fake Tesla advertisements, infiltrated a car showroom, and invited the ...

For instance, addressing trust barriers in online payments with tailored messaging can lift conversions significantly, as seen in retail campaigns across the region. But precision marketing doesn’t ...

The brand, a fast-growing light beer in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach.