"Should we translate our ads?" Working at a global B2B marketing agency, this is a common question, particularly via ...

Adhip Ray, is the founder of WinSavvy, a digital marketing consultancy for startups and professional service providers.

Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid ...

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to ...

In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

Live streams have rocketed from 126 million U.S. viewers in 2019 to 164 million in 2024 .

If you’re looking to connect with your audience on a deeper level, this is the kind of marketing that can help you do it. Here are five real-world examples of impact-based marketing campaigns to ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.

Unilever, Wego, Miral, and RAKTDA panel explored how AI, data analytics, and multi-touch attribution are redefining marketing ...

For example, if your goal is ... have a sense of style — crucial for marketing homes in the social media era. More elegant than trendy, this landing page leverages a simple, direct headline ...

ROANOKE, Va. – Vacation starts with Virginia’s Blue Ridge. That’s the new marketing campaign unveiled Thursday by Visit VBR. The campaign will use digital ads in the D.C. and Richmond areas ...