From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

In the first quarter of 2025, UK companies revised their total marketing budgets down amid heightened geopolitical tensions, marking the first overall decline in four years. According to the Q1 IPA ...

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data.

With marketing budgets ballooning by an average of 25%, and every brand trying to outshine the other, India's sun care market is witnessing its fiercest fight yet. And it’s not just in the aisle ...

Moderated by Julius Ramirez, SVP and GM, global product and partnerships at Doceree, the panel “Path to Marketing Mix Model ...

In the dynamic and competitive landscape of the advertising industry, optimizing the allocation of traffic and budget resources to maximize advertising effectiveness is a critical challenge for both ...

Over my forty years or so in and around dealing rooms and financial markets, I have heard many theories as to how to approach that problem and have settled on a process that has worked for me ...

Our picks cover a range of prices, so whether you're on a tight budget or have a bottomless supply of cash, you'll find a great phone that fits your particular requirements. We've based our ...