It's the news we'd all been anticipating but weren't quite ready for: the Lume – the world’s largest digital art gallery and the first of its kind in the Southern Hemisphere – has announced ...

Temperatures are finally warming up, and deodorant is again a nonnegotiable before leaving the house. But while people typically use deodorant just under their arms to ward off odors, brands are ...

Finding a deodorant that actually does its job shouldn't feel like an impossible task. Some formulas smell amazing but leave ...

For many years Ben Breslin, founder of personal grooming products company Vico Naturals, didn’t give the aerosol deodorant he used every day a second thought. Then a friend commented that the ...

But over time, things have gotten a lot better. Wild deodorant is something that rose to the challenge. All testers—minus one—reported that they only needed to apply once a day, and that the deodorant ...

On Friday, Lynx posted an Instagram image captioned “Rest in Africa” and showing a deodorant can with angel wings. The post read: “You may have heard that our iconic Lynx Africa scent is getting ...

LYNX is set to discontinue an iconic deodorant, leaving shoppers devastated. But the brand has hinted the beloved spray may one day make a "legendary comeback". Bosses took to Instagram to share ...

But it didn’t pass his own smell test. The deodorant market was already awash in global brands. And Patel had a rule: “If consumers can name seven brands in a category, I don’t enter it.” He went in ...