The Coraopolis-based retailer announced that it had inked a multi-year deal with the University of Texas at Austin Athletic ...

The University of Texas at Austin Athletics and DICK'S Sporting Goods announced an exclusive multi-year brand sponsorship ...

The Texas Longhorns were set to have a strong presence at the 2025 Reese’s Senior Bowl with five players originally slated to ...

Former Texas Longhorn Johntay Cook was arrested on Tuesday. Cook entered the transfer portal this year and initially committed to Washington before reentering t ...

In addition to "co-branding with the iconic Texas Longhorns logo in Dick's marketing campaigns," the sponsorship will include student-athlete influencer marketing activations through name, image and ...

No one loves college football more than Mack Brown. So why not make the longtime coach the sport's commissioner? Kirk Bohls ...

Texas Longhorns quarterback Arch Manning sat down with ESPN analyst and reporter Marty Smith. In the interview, Manning answered numerous questions about his decision to choose Texas and his future.

Check Inside Texas daily for FREE Texas Longhorns content] As is tradition with the Longhorns ball club, Texas will host ...

The ACC’s proposed “brand fund” might just be blazing a trail for a much bigger, more troubling shift in college football.

How will Ohio State replace both of its coordinators after winning a national championship? Will teams' strength of schedules ...

Who cares about the AP poll? The most important ranking system in college football will soon be the Nielsen ratings.