Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

Smith Entertainment Group announced this week that “Utah Mammoth” is the official name of the team it acquired in April 2024.

More than 10,000 years ago, the Mammoth roamed Utah with a roar, tusks up as fierce defenders of their herd as these 14-foot ...

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...

It's a pretty solid logo that won out in the end. 'Mammoth' is a cool name, and the mountain aspect of the mascot's crown ...

After a 13-month process, featuring multiple rounds of fan voting and trademark issues (not to mention an entire season), ...

A run-down classroom building at a Stoke-on-Trent school is set to be replaced with a new facility to support pupils with ...

The Utah Mammoth brand was born out of an unprecedented level of fan engagement. The team conducted four rounds of surveys and voting, allowing fans to have a direct say in the naming and design ...