After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second ...

After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second ...

The rebrand spelled the end of the "leaper" Jaguar logo along with the whole tweed-lined, sniffy gentleman buyer profile while introducing weird pop-art ads with only models and no cars, a new ...

The company is parting ways with its advertising agency, Accenture Song, and is actively seeking new creative direction to ...

We've seen new identities arrive for the likes of Adobe and Amazon – although at a glance, you might not know it. Straddling ...

Jaguar Land Rover has clocked its strongest full-year profit in a decade as the UK luxury-car maker contends with the impact of US tariffs and the implementation of a controversial overhaul of its ...

I don't necessarily love the new logo, but I'm also not foolish enough to think ... to style themselves like post-WWII housewives, you have to admit Jaguar's controversial rebrand and marketing ...

Storied British automaker Jaguar recently rebranded itself with a new logo featuring the letters of its name in a rounded and ...

I don't necessarily love the new logo, but I'm also not foolish ... you have to admit Jaguar's controversial rebrand and marketing campaign might have actually worked.

Last year we saw plenty of splashy rebrands drop, perhaps most notably the controversial new look for Jaguar ... the logo to the brand's colour palette. All the hallmarks of a full rebrand ...