Jaguar Land Rover (JLR) chief creative ... The new bespoke logo, written as JaGUar, has "seamlessly blended upper and lower case characters in visual harmony", the company said.

These new logos will help to ram home the point that everything has changed at Jaguar, from styling and branding to the company mission. Jaguar has created a new wordmark that combines upper and ...

About JLR JLR’s Reimagine strategy is delivering a sustainability‑rich vision of modern luxury by design. We are transforming our business to become carbon net zero across our supply chain ...