The marketing mix refers to product, price, place and promotion. When they are trying to compete on an international scale, businesses have to adapt their marketing mix. This is because different ...

What are the 4P's of the marketing mix? The four P's—product, price, place, promotion—craft a strong marketing strategy. Consumer law ensures buyer protection. A poor mix can result in failure.

and Manaf Raewf (Cihan University); published in the International Journal of Social Sciences & Educational Studies, March 2018. The list of shortcomings referenced is a modified version taken from " ...