Primal Ice is transforming the way people approach cold therapy. The Science-Backed Benefits of Ice Baths Cold water immersion, or ice bathing, is scientifically proven to promote muscle recovery ...

Biokineticist Nikia Blumenthal offers combat soldiers a cold plunge that she says promotes physical and emotional healing.

We talked to advocates of the ice bath to find out why they think it’s so great for stress relief and recovery.

Taking to her Instagram, Nikita shared a picture of herself taking an ice bath before participating in the Tata Mumbai Marathon race. Donned in her workout suit and soaking in a tub of icy water, she ...

MUMBAI: Actress Nikita Dutta is all set to hit the track tomorrow, January 19, 2025, for the much-anticipated Mumbai Marathon. Known for her disciplined fitness regime and love for running, Nikita has ...

A number of brands have surfaced to accommodate the demand for at-home ice baths, making it easier than ever to take daily dips in your own backyard. This is great news for those who don’t live ...

Looking to take your health and wellbeing to the next level? An ice-cold solution could be the answer! Ice baths and cold plunges are known for boosting athletic performance, but the benefits extend ...

Born in Southern California, George Miller used to hate the cold. Now the life coach is evangelizing the restorative powers of cold water therapy.

The Tata Mumbai Marathon 2025 officially kicked off today (January 19), bringing ace runners from around the world. Starting at the iconic Chhatrapati Shivaji Maharaj Terminus (CSMT), the event ...

A cold-plunge craze is spreading, with celebrities and influencers touting the sport as having transformative benefits for ...