IPL broadcaster JioStar has been the biggest beneficiary of its success, thanks to the league’s unique franchise-based format and strong marketing strategy. According to Media Partners Asia (MPA ...

Amid escalating India-Pakistan tensions, the BCCI is contemplating halting the IPL. The DC vs PBKS match in Dharamsala was disrupted, prompting evacuation plans for players and staff. Overseas ...

Royal Challengers Bengaluru secured a narrow two-run victory against Chennai Super Kings in a thrilling IPL 2025 match. RCB now tops the table with 16 points, fueled by strong performances from ...

Gone are the days when the IPL was seen as a massive brand awareness ecosystem. Now, the league is increasingly being used as a performance marketing engine. According to Anshu Yardi ...

Nearly two decades in, the IPL isn’t just a cricket fest—it’s a slick, full-funnel marketing beast. In its dazzling realm, brands whip up glossy campaigns, snag A-list celeb endorsements ...

May 12 (Reuters) - The Indian Premier League (IPL) cricket tournament, suspended for a week amid fighting between India and Pakistan, will resume on May 17 following the announcement of a ...

Bengaluru’s Central Crime Branch (CCB) on Friday arrested four individuals for selling IPL match tickets at exorbitant prices outside the M Chinnaswamy Stadium, reported The Times of India.

In the 18th edition of the IPL, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season, spanning 37 matches, said the TAM Sports-Celebrity ...

However, the economic impact of the Indian Premier League (IPL) disruption is both real and far-reaching, extending well beyond team owners, players, broadcasters, and headline sponsors.

The Indian Premier League (IPL) 2025 edition got suspended due to the India-Pakistan military conflict. As per a PTI report, the tournament is now likely resume to either from May 16 or 17.

Rohit Sharma continues to add pages to his legendary career, becoming the first-ever batter to cross 6000 runs for Mumbai Indians (across IPL and CLT20). He achieved the feat during his 29-run ...

Five time IPL Champions Mumbai Indians are finally showing glimpses of their best self as they managed their second consecutive win by defeating the Sunrisers Hyderabad at the Wankhede Stadium.