Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Think you’ve seen it all? Not so, according to a team of American researchers who say they’ve discovered a colour that’s never been seen by the human eye before. It’s a bold claim ...

The human eye can see millions of colors — but no eyes have ever before beheld "olo." Only five people on the planet have witnessed this brand new color, thanks to the efforts of a team of ...

In a study published in Science Advances on Friday, April 18, a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has ...

She strongly advocates for personalized, human-led eye care and cautions against the unchecked use of AI tools as a substitute for medical expertise. Dr. Yee points to the trend of online ...

This breakthrough bypasses natural RGB limitations, revealing a unique color experience that cannot be replicated on screens or described accurately, expanding understanding of human color perception.

These findings are important not only for improving the treatment of bacterial eye infections in dogs but also for their potential application to human medicine. "The findings of this study offer ...

THE world is full of colour - but there's more than what meets the human eye. There is an untold number of "impossible colours" that humans can't see or even imagine. Earlier this week ...