There is a much-hyped “third man” joining Hogan and Bischoff: Israel “Izzy” Martinez, a legendary amateur-wrestling coach. Hogan and Bischoff began teasing this whole thing with a very WWE-style vignette (above) that doubled as a callback to their old WCW days.

Hogan’s Real American Beer serves as the title sponsor, and he has plenty of support. Chad Bronstein is the co-founder and president. Left Lane Capital, which has backed Gerard Piqué’s Kings League, Shaun White’s Snow League and League One Volleyball, among other things, has added this to its list of ventures. Cassius is another sponsor.