Adhip Ray, is the founder of WinSavvy, a digital marketing consultancy for startups and professional service providers.

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Read about how agencies craft onboarding experiences that set employees up for long-term success, job satisfaction and higher ...

Take the next step in your small business journey with a plan for growth.

Keep it clear, compelling ... If you’re ready to invest in ads, Shopify makes that easier too: Use the Marketing tab to set up Google Ads, Facebook Ads, or email campaigns.

Ads Safety Report reveals stricter enforcement, AI crackdowns, and key policy shifts every marketer should pay attention to.

The future of content marketing in 2025 isn't more content ... companies consider AI tools highly important for their content strategy. Its main role: to free up time for strategic tasks and ...

Enhance your ABM efforts with smarter data practices, precise targeting and full-funnel engagement. The post Is your ABM ...

Clear Street believes that as institutional Bitcoin adoption accelerates, Strategy’s ability to efficiently accumulate Bitcoin and increase per-share value will continue to set it apart from ...

A demand generation-driven approach to content marketing makes that possible—generating leads as well as capturing demand for your products, services, and solutions. 'This article explores a content ...

Roughly 60% of her followers are from a non-urban set-up ... urban influencer strategies that often use broad-based celebrity endorsements, rural influencer marketing hinges on micro and ...