Adhip Ray, is the founder of WinSavvy, a digital marketing consultancy for startups and professional service providers.

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Read about how agencies craft onboarding experiences that set employees up for long-term success, job satisfaction and higher ...

Effective content strategy in regulated industries starts with clear systems, early legal input, and built in trust, speed, ...

Digital and physical clutter can quietly derail focus and productivity. This season, take some time to "spring clean" your ...

Take the next step in your small business journey with a plan for growth.

Keep it clear, compelling ... If you’re ready to invest in ads, Shopify makes that easier too: Use the Marketing tab to set up Google Ads, Facebook Ads, or email campaigns.

CreatorDB points out that not all influencer partnerships deliver results, and knowing how to find and approach the right ...

Enhance your ABM efforts with smarter data practices, precise targeting and full-funnel engagement. The post Is your ABM ...

A demand generation-driven approach to content marketing makes that possible—generating leads as well as capturing demand for your products, services, and solutions. 'This article explores a content ...

With Campa Cola’s aggressive entry into the race, legacy players will need to do more than just advertise—they’ll need to ...