Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Adhip Ray, is the founder of WinSavvy, a digital marketing consultancy for startups and professional service providers.

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming ...

An official reveal is just days away, but Slate Auto—a stealthy EV startup reportedly backed by Jeff Bezos—is already turning heads and raising eyebrows with one of the wildest marketing stunts in ...

During a recent panel discussion, industry leaders revealed how they’re using the technology to engage staff and better ...

Chili’s CMO George Felix dishes on the casual-dining chain’s viral cheese pull and why, sometimes, the worst thing a ...

But with the rise of streaming platforms, changing audience habits, and the need for a flexible ad strategy in the modern world, the question is: “Do upfronts still matter?” TL;DR: They’re not dead, ...

But the reality is they probably won’t have an opportunity to do so in the immediate future ... has an intriguing mix of experience, results and stuff — and they have more options available ...