Each element must be balanced and consistent with the others to ensure the success of the marketing campaign. Think of a marketing strategy as a cake that is baked using four ingredients.

CMOs who want their efforts to contribute to their organization’s growth would benefit from embracing how the 4Ps can inform their strategies. This is the third in a series from Quatical’s Marc ...

Multi-channel marketing doesn’t mean you need to be ... This year, it is expected to make up no less than 69 per cent of all APAC ad spend. But accessing this opportunity comes with a few ...

Our marketing investments are thoughtfully aligned with evolving market dynamics and overarching business objectives. We at Maruti Suzuki are committed to leveraging a diverse media mix ...

Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

Talking about summer camp usually stirs up a mix of reactions from kids — picture itchy bug bites or icebreakers that make ...

Extending life cycle: Use differentiation, price cuts, rebranding, repositioning, and marketing. Whether an invention or an innovation, a successful product starts with a good design that meets ...

Binet is at the forefront of a growing movement to get the most neglected of the 4Ps back where it belongs on the marketing agenda ... us that not all channels are created equally, and media mix has a ...

Automate your content. It's going to take you time to collect all the rich data that will make marketing in context possible. You might choose to combine several technologies to find the right mix. In ...

SO IT KIND OF DEPENDS ON HOW YOU LIKE TO MAKE IT. BUT REALLY, IDEALLY IT’S JUST LIKE A BLOODY MARY MIX WITH BEER ... April 26 from noon to 4 p.m. It will take place at Zócalo Food Truck ...