Hennes & Mauritz AB, popularly known as H&M, is a Swedish multinational fashion brand that deals in fast fashion and sells ...

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...

Next time you spot an H&M ad, take a closer look to see if it features an AI-generated model. The clothing giant has revealed that it will start using AI to generate digital replicas of 30 of its ...

The PEF (Product Environmental Footprint) method is a standardized, science-based approach developed by the European ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place ...

The foxy young trans-Atlantic duo Witch Post has only been around for a few months, but it’s already making moves. Scottish musician Dylan Fraser teamed up with LA-based singer-songwriter Alaska Reid ...

The retailer is running mobile video ads within the Hulu Plus iPhone application. H&M has steadily used mobile advertising in the past for brand building and to incentivize consumers to come ...

The study assessed video ads posted on TikTok between November 11 and December 31, 2024, from brands including H&M, Burberry, Lululemon, Old Navy, Macy’s, Abercrombie, Ralph Lauren, Zara, ...