Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, ...

The FBI has warned all Google Chrome users ... controlled websites for ad revenue. Researchers noted that Chrome has deleted the extensions from its Web Store. But users who have downloaded ...

Meanwhile, Google has removed all the offending apps involved in the ad fraud campaign from its official store. Google Play Protect also warns users and disables already-downloaded malicious apps, ...

Optimizing your profile on the app store, including title, keywords, ratings and other ranking factors, to acquire new users and increase app installs. Creating social media ads and PPC campaigns, ...

Google's expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion ...

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library ...

Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters ...

Customer acquisition cost reporting can be found in a new column in campaign reporting ... on your most valuable lapsed customers. Google Ads added a control for landing page images.

Index, a comprehensive data-driven ranking of mobile advertising performance across the globe. This year’s report show that Reddit and Moloco have joined Google, Meta, TikTok and Apple in mobile ad ...

The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too ...

A major labor union launched a six-figure ad campaign on Tuesday featuring Tufts University Ph.D. student Rumeysa Ozturk decrying what it called an infringement on the First Amendment. The Service ...