Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, ...

Optimizing your profile on the app store, including title, keywords, ratings and other ranking factors, to acquire new users and increase app installs. Creating social media ads and PPC campaigns, ...

Google's expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion ...

Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters ...

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named "Data not available" show up in their ...

Index, a comprehensive data-driven ranking of mobile advertising performance across the globe. This year’s report show that Reddit and Moloco have joined Google, Meta, TikTok and Apple in mobile ad ...

The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too ...

The Republican State Leadership Committee (RSLC) and the Virginia House Republican Campaign Committee launched a new series of ads on Tuesday hitting state House Democrats over their record this ...

House Republicans' campaign arm is launching an ad targeting Democrats over their response to Kilmar Abrego Garcia's deportation, offering them plane tickets to El Salvador — with some conditions.

Gunners For Peace has launched a video mocking the sponsorship, entitled ‘Visit Tottenham’, the club’s local north London rivals. The campaign group will hand out armbands before the men’s ...

Last weekend, the company expanded the campaign to add full-page print ads in The New York Times, The Wall Street Journal, The Washington Post, The Detroit News, The Detroit Free Press and other ...

“Our 2024 progress highlights the increasing effectiveness of AI in identifying and blocking fraudulent attempts to enter our ecosystem,” said Alex Rodriguez, general manager—ads safety at Google, in ...