At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Amid shifting consumer behaviors and emerging technologies, teams must embrace change and respond in real time to stay both ...

Cola-owned brand iterates on its “Pause is Power” platform to prepare for major soccer events over the next four years.

With docs, sheets, and code, Canva’s AI push brings it closer to workplace giants. Could it become a productivity leader or ...

To maintain consistency, it’s essential to develop a structured posting schedule aligned with your company’s marketing ... free template for your content team. A content plan is a strategic ...

Puneet Dua, Chief Marketing Officer, SportsBaazi, said “This campaign is not just about ... preparation, and strategy to their gameplay. Robin Uthappa’s evolution from cricketer to life ...

Because we marketers all know that real competition happens after game day. And when it comes to impeccable Super Bowl campaigns, Doritos marketing strategy has paved the way for companies to emulate.

From this moment on, the real marketing strategy came into play. It’s here that we see the comedy marketing tactic come into play, as almost everyone can see the physical comedy. Having Coolidge ...

The dynamic nature of the interaction on social media—whether direct communication or passive liking—enables businesses to leverage free ... campaigns. A well-designed social media marketing ...

“I am disappointed not to be part of this important campaign.” Liberal Leader Mark Carney speaks at a campaign event at the Port of Montreal on Friday March 28, 2025. THE CANADIAN PRESS/Frank ...