And no, your trusty lip balm isn’t the same thing—balm is great for hydration, but it can be too slippery, making lipstick wear off even faster. A good lip primer keeps your l ...

The secret? Makeup primer. I put it to the test with two different makeup primers over the course of a week. The most popular primer of choice in said TikTok videos is Elf's Power Grip Primer ...

Fix: Always cleanse, tone, and moisturize before applying makeup. Use a hydrating primer to create a smooth base and help your makeup last longer. 2. Choosing the Wrong Foundation Shade Using a ...