Sofia Grainge really did her thing with this lightweight cardigan, which is selling out quickly. It’s made from 100 percent cotton yarn and has a pointelle stitch with faux pearl buttons.

The fashion of the early aughts has made a comeback. Here's how to style and shop the trends with a modern twist for 2025.

Recreate Anushka Sharma’s best film looks—from boho in Ae Dil Hai Mushkil to breezy in Rab Ne Bana Di Jodi. Casual, chic, and ...

Low, comfortable and seriously chic: everyday heels are everywhere right now. From high-street finds to designer investments, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Samsøe Samsøe’s new campaign, starring British influencer Madeline Argy, features striped polo shirts, workwear jackets and ...

Possessing a kind of magic, a shoe that effortlessly combines being comfortable and looking sharp, ballet flats have ...

During the warmer months, we can’t get enough of the billowy cotton poplin skirt —for good reason. There are so many ways to ...

From classic denim cutoffs to breezy linen styles, these shorts will keep you cool and stylish all summer long.

From the 501® shorts to the Western shirt, Levi's® iconic denim pieces are styled by Nell Kalonji and shot by Luis Alberto ...

Bella Hadid’s transformation into a Western style icon is nothing short of a modern-day fashion revolution. The supermodel, ...

SHOPPERS are in a frenzy over a stylish new co-ord range, in a high street store loved by Paris Fury. With temperatures set to soar next week, many of us are likely looking forward to ...