LinkedIn is going big on video, courting creators like "The Diary of a CEO" podcast host Steven Bartlett.

The convergence of AI, data mining, immersive technology and the creator economy is drastically changing the world sport ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Top marketers discuss the fight for consumer attention, reaching Gen Z and building franchises at Variety Entertainment ...

Media conglomerate WPP is doubling down on bolstering its AI credibility among budget-challenged clients. CEO Mark Read ...

Creating fun and interesting TikTok content is, seemingly, easy, but building that large following is work. Specialized TikTok growth tools are exactly what brands need in this instance. The wealth of ...

In an information-overloaded environment, how can we make sure that the right cancer treatment finds the right patient?

Justin Timberlake hosted the star-studded 8AM invitational at Wynn Las Vegas, where celebs were gaming an 11-wood, a mystery ...

Variety's Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film, ...

Top marketing chiefs discussed working with sibling streamers, trying to reach Gen Z and more on Thursday at Variety's ...

In an era dominated by AI automation, short-form virality, and ever-changing algorithms, one truth remains unshaken in ...

With new billboards popping up featuring scratch-and-sniff elements or live performances to catch consumers’ eyes, expert Georgina Bojarski asks if this is the new age of beauty marketing?