The convergence of AI, data mining, immersive technology and the creator economy is drastically changing the world sport ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Integrating non-endemic advertiser rewards at various points in the customer journey is a highly effective retail media ...

Top marketers discuss the fight for consumer attention, reaching Gen Z and building franchises at Variety Entertainment ...

In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before—videos, blogs, reels, ...

Media conglomerate WPP is doubling down on bolstering its AI credibility among budget-challenged clients. CEO Mark Read ...

Insights from media expert Mario Garcia on preserving the 'scent of the human' in storytelling, journalism, and innovation.

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...