Like it or not, the button has served as a creative catalyst, a dopamine delivery system and an emotional battering ram. It ...

The FTC wants to prove Meta has a monopoly over personal social networking, so it wouldn’t view video app TikTok as a ...

Fake puppies and phony offers of mouthwatering bargains are often seeded by overseas crime networks; employees say company is ...

In a recent discussion, Mark Zuckerberg outlined his vision for the future of advertising at Meta, emphasizing how artificial ...

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

Meta CEO Mark Zuckerberg laid out his vision for a black-box, end-to-end AI advertising product during a fireside at Stripe's ...

The team at Meta has been testing out AI-generated ads for a few years now. But will their strategy lead to a massive shift ...

In today’s competitive digital landscape, marketers are constantly seeking efficient ways to scale their advertising efforts. Many businesses choose to buy Facebook Ads accounts as a strategic ...

The guide encourages advertisers to align business goals with appropriate KPIs and offers insights into how different tools ...

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle ...

“But in general, we’re going to get to a point where you’re a business, you come to us, you tell us what your objective is ... of the category of advertising.” Now presumably he’s only referring to ...

Meta teased new ad optimization offerings as it touted solid Q1 results. It also hyped its AI agents and its launch of a ...