• Look for someone with a strategic mindset. Someone who understands the role of marketing within your business, rather than ...

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that ...

With its all-in-one architecture, expAInd empowers businesses to automate and optimize their sales, marketing, and customer ...

Ctrl Group offers specialized, integrated marketing solutions for mobile games in Hong Kong. Read why I think it’s fair to ...

Dropshipping involves partnering with a third-party supplier to ship products and goods directly to customers. You don't have to worry about manufacturing products, keeping inventory in stock, or ...

In lieu of reacting in a knee-jerk fashion to each perceived threat, Forrester suggests the following advice for B2B ...

A successful transition requires a tax-efficient strategy for the sale of your business. Your advisory team should include a ...

Culinary teachers Henry Burson and Jesse Strell spent years as restaurant and hotel chefs before returning to the alma maters ...

This fall, students can begin taking required courses for a new degree concentration that aims to prepare them for jobs in a rapidly changing business world.

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

The heads of the agencies that promote tourism in the Sunshine State are contacting Florida legislators with a dire warning ...