At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Billie, a personal care company, launched an innovative marketing campaign in Manhattan for its Coco Villa deodorant. Massive ...

A bill that would tax digital advertising revenue on social media platforms has advanced in the California state legislature.

Heineken’s new global campaign calls time on excessive screen use, encouraging people to rediscover the joy of face-to-face ...

Political commentators Justin Ling, Riley Yesno and Robyn Urback discuss the role social media and non-traditional media ...

Visual content, including manipulated images, is a staple of propaganda and political messaging. AI analysis shows that a ...

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...