Ogilvy China has appointed Sure Liu as Managing Director of Ogilvy Advertising Beijing, effective immediately. He brings ...

Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in ...

The communities spend anywhere from $80,000 to $4 million to market themselves. Some seek to rebrand, while others ...

Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

As the streaming landscape expands, monetization strategies are evolving just as quickly. In part three ... Read More ...

Amidst its antitrust backlash, the tech giant is looking to get a slice of the inevitably lucrative market for ads embedded ...

Reddit's results come after Facebook-parent Meta topped revenue expectations on strong ad sales on Wednesday. In contrast, ...

Marketers are obsessed with hyper-targeting their advertising messages. But too much personalization can be a customer turnoff.

Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the ...

Brands’ digital advertising budgets are often the first to get cut when the economic horizons look gloomy. That could spell ...

Email is not just a communication tool—it is the anchor of the digital identity and critical to building lasting ...